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Telemarketers

Solicit donations or orders for goods or services over the telephone.

U.S. Workers

66,430

Median Salary

$34,410

10-Year Growth

-22.1%

Annual Openings

6,500

Typical entry: No formal educational credential

Minimal RiskImminent Risk96%HIGH

12 of 12 tasks have some AI capability

Exposure Trend

Mar95.92%Apr95.92%May95.92%Jun95.92%

This score reflects estimated AI technical capability for tasks in this occupation. It does not predict employment changes, and it does not account for company-specific constraints, regulation, or adoption barriers.

Fully Automatable (11)

AI could handle these end-to-end

Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.

AI: Fully automatable - Automated dialers combined with voice bots and conversational AI can place calls and deliver solicitation messages at scale, though legal/compliance controls are required.

imp: 4.7

Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.

AI: Fully automatable - Modern TTS and conversational models can reliably read prepared scripts with natural prosody and basic persuasive phrasing for outbound sales dialogs.

imp: 4.7

Explain products or services and prices, and answer questions from customers.

AI: Fully automatable - LLMs with product knowledge retrieval can explain products, prices, and answer common customer questions accurately and consistently.

imp: 4.6

Obtain customer information such as name, address, and payment method, and enter orders into computers.

AI: Fully automatable - AI voice agents and form-fill automation can collect customer details and integrate directly with order entry systems for routine transactions.

imp: 4.6

Record names, addresses, purchases, and reactions of prospects contacted.

AI: Fully automatable - Speech-to-text, CRM integration, and automated logging tools allow AI to record contact details, purchases, and capture prospect reactions and sentiment.

imp: 4.3

Adjust sales scripts to better target the needs and interests of specific individuals.

AI: Fully automatable - Generative models can tailor and A/B test script variants based on individual profiles and interaction history to better target prospects.

imp: 4.1

Answer telephone calls from potential customers who have been solicited through advertisements.

AI: Fully automatable - Inbound call handling is well within current conversational AI capabilities for routine inquiries, with escalation to humans for complex issues.

imp: 4.1

Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.

AI: Fully automatable - AI can generate and send follow-up emails and make scripted follow-up calls, integrating responses into workflows and escalating when necessary.

imp: 4.0

Maintain records of contacts, accounts, and orders.

AI: Fully automatable - AI and RPA tools can reliably create, update, and synchronize contact, account, and order records across systems.

imp: 3.9

Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.

AI: Fully automatable - Automated scheduling assistants can coordinate calendars, propose times, send invites, and negotiate slots with customers and sales reps.

imp: 3.8

Conduct client or market surveys to obtain information about potential customers.

AI: Fully automatable - AI can design, distribute, conduct, and analyze client and market surveys at scale with minimal human intervention.

imp: 3.6

Human in the Loop (1)

AI could assist, human oversight required

Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.

AI: Partial - AI can scrape and extract contact information from public sources and digitize reply cards but cannot fully handle legal, consent, and purchased-list procurement without human oversight.

imp: 4.1

Skills for this role (35)

SpeakingEssentialPersuasionEssentialActive ListeningEssentialSocial PerceptivenessCoreService OrientationCoreReading ComprehensionCoreCritical ThinkingUsefulNegotiationUsefulMonitoringUsefulCoordinationUseful
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