← Search another job

Retail Salespersons

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

U.S. Workers

3,800,250

Median Salary

$34,580

10-Year Growth

-0.5%

Annual Openings

555,800

Typical entry: No formal educational credential

Minimal RiskImminent Risk71%HIGH

24 of 24 tasks have some AI capability

Exposure Trend

Mar71.2%Apr71.2%May71.2%Jun71.2%

This score reflects estimated AI technical capability for tasks in this occupation. It does not predict employment changes, and it does not account for company-specific constraints, regulation, or adoption barriers.

Fully Automatable (10)

AI could handle these end-to-end

Recommend, select, and help locate or obtain merchandise based on customer needs and desires.

AI: Fully automatable - By 2025 AI recommender systems integrated with store inventory and e‑commerce systems can reliably recommend, select, and guide customers to obtain merchandise across channels.

imp: 4.7

Maintain records related to sales.

AI: Fully automatable - Sales recordkeeping is already routinely automated by POS/ERP systems and can be fully managed and analyzed by AI.

imp: 4.6

Answer questions regarding the store and its merchandise.

AI: Fully automatable - AI chatbots and knowledge‑base systems can answer most store and merchandise questions accurately when connected to up‑to‑date store data.

imp: 4.5

Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.

AI: Fully automatable - AI systems can maintain and surface current sales, promotion, payment/exchange policies, and documented security practices in real time when integrated with store systems.

imp: 4.5

Prepare sales slips or sales contracts.

AI: Fully automatable - Generating sales slips and contracts, populating fields, and completing digital signatures are fully automatable with existing document-generation and workflow tools.

imp: 4.3

Describe merchandise and explain use, operation, and care of merchandise to customers.

AI: Fully automatable - AI can accurately describe merchandise and explain use, operation, and care instructions using product data, manuals, and multimedia content.

imp: 4.3

Inventory stock and requisition new stock.

AI: Fully automatable - With RFID/barcode scanning, computer vision, and inventory management integrations, AI can track stock levels and autonomously generate requisitions and orders.

imp: 4.2

Sell or arrange for delivery, insurance, financing, or service contracts for merchandise.

AI: Fully automatable - AI and integrated service APIs can fully handle selling and arranging delivery, insurance, financing, and service contracts including pricing and documentation workflows.

imp: 4.0

Estimate quantity and cost of merchandise required, such as paint or floor covering.

AI: Fully automatable - Given measurements or photos, AI can calculate required quantities, factor in waste and current prices, and produce accurate cost estimates automatically.

imp: 3.8

Place special orders or call other stores to find desired items.

AI: Fully automatable - AI can check inventory, place special orders via backend systems or use telephony/automation to contact other stores and arrange transfers end-to-end.

imp: 3.7

Human in the Loop (14)

AI could assist, human oversight required

Greet customers and ascertain what each customer wants or needs.

AI: Partial - AI can greet and qualify customers through chatbots, kiosks, or virtual assistants effectively, but it cannot fully replicate in-person human rapport and nuanced needs assessment in all contexts.

imp: 4.8

Compute sales prices, total purchases, and receive and process cash or credit payment.

AI: Partial - AI can compute prices and process digital/credit payments via POS APIs but cannot physically handle cash, so end‑to‑end automation is partial.

imp: 4.6

Prepare merchandise for purchase or rental.

AI: Partial - AI can generate instructions, labels, and workflows for preparing merchandise but cannot generally perform the physical tasks (wrapping, assembly, tagging) without robotics.

imp: 4.5

Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits.

AI: Partial - Register reconciliation, digital till management, and cash-counting machines automate many steps, but physical cash handling and deposits still require human action or supervised processes.

imp: 4.4

Demonstrate use or operation of merchandise.

AI: Partial - AI can provide high‑quality virtual/visual demonstrations and guided walkthroughs but cannot perform physical live demonstrations for customers without robotic hardware.

imp: 4.3

Ticket, arrange, and display merchandise to promote sales.

AI: Partial - AI can design ticketing, planograms, and display plans and automate label printing, but physical arrangement and styling still require human or robotic execution.

imp: 4.3

Exchange merchandise for customers and accept returns.

AI: Partial - AI can process return transactions, eligibility checks, and refunds digitally, but physical inspection, acceptance, and condition assessment of returned items remain partially manual.

imp: 4.2

Estimate and quote trade-in allowances.

AI: Partial - AI can produce data-driven trade-in estimates from condition inputs and market data, but accurate final allowances often need in-person inspection and negotiation.

imp: 4.2

Help customers try on or fit merchandise.

AI: Partial - Virtual try-on and sizing guidance can be automated, but hands-on fitting assistance and nuanced sizing adjustments still require human staff.

imp: 4.1

Bag or package purchases and wrap gifts.

AI: Partial - Packaging and gift-wrapping are physical, dexterous tasks that some robotics can partially perform but are not broadly fully automated in retail by 2025.

imp: 4.1

Watch for and recognize security risks and thefts and know how to prevent or handle these situations.

AI: Partial - AI can detect suspicious behavior from cameras and alert staff but cannot physically prevent or fully handle theft situations on its own.

imp: 4.1

Clean shelves, counters, and tables.

AI: Partial - Some cleaning robots automate parts of the task (especially floors) but comprehensive shelf/counter cleaning and restocking still require human dexterity and judgment.

imp: 3.7

Rent merchandise to customers.

AI: Partial - AI can automate the rental workflow (quotes, contracts, payments, scheduling) but physical handoff, ID verification and on-site logistics typically still require human or robotic fulfillment.

imp: 3.3

Estimate cost of repair or alteration of merchandise.

AI: Partial - AI can generate repair/alteration cost estimates from descriptions or images using pricing databases, but complex diagnostics often need human inspection or technician judgment.

imp: 3.2

Skills for this role (35)

PersuasionCoreActive ListeningCoreService OrientationCoreSpeakingCoreSocial PerceptivenessCoreNegotiationCoreCritical ThinkingCoreTime ManagementCoreWritingCoreReading ComprehensionCore
1 / 4