Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.
U.S. Workers
23,880
Median Salary
$45,680
10-Year Growth
-5.5%
Annual Openings
2,300
Typical entry: Bachelor's degree
24 of 24 tasks have some AI capability
Exposure Trend
This score reflects estimated AI technical capability for tasks in this occupation. It does not predict employment changes, and it does not account for company-specific constraints, regulation, or adoption barriers.
Operate control consoles.
AI: Fully automatable - Broadcast control consoles and playout workflows are commonly automated and AI can manage switching, mixing, and routine console operations end-to-end.
Record commercials for later broadcast.
AI: Fully automatable - Voice synthesis and automated production tools enable fully automated recording and production of commercials ready for later broadcast.
Read news flashes to inform audiences of important events.
AI: Fully automatable - Automated systems can ingest breaking-news feeds and produce and deliver concise, spoken news flashes via TTS with low latency and high reliability.
Study background information to prepare for programs or interviews.
AI: Fully automatable - By 2025 AI can rapidly gather, synthesize, and summarize background information from diverse sources into briefing materials suitable for program or interview preparation.
Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
AI: Fully automatable - AI can collect, rewrite, time-constrain, and deliver news, sports, and weather segments (including formatted copy and TTS) to meet specific time slots.
Write and edit video and scripts for broadcasts.
AI: Fully automatable - AI models are capable of autonomously writing and editing video scripts and broadcast copy to professional standards.
Maintain organization of the music library.
AI: Fully automatable - AI can fully automate metadata tagging, categorization, deduplication, and organization of digital music libraries.
Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
AI: Fully automatable - AI can automatically detect, timestamp, and log all elements aired using audio/video recognition and integration with station metadata systems.
Give network cues permitting selected stations to receive programs.
AI: Fully automatable - Network cueing and feed distribution are already automatable and AI can reliably trigger and manage station cues in operational systems.
Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
AI: Fully automatable - AI can coordinate on-air games and contests by asking questions, tracking responses, selecting winners, and automating prize assignment processes.
Host civic, charitable, or promotional events that are broadcast over television or radio.
AI: Fully automatable - AI can fully host broadcasted civic/charitable/promotional events using synthesized voices/avatars and real-time interaction capabilities.
Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
AI: Partial - AI can read copy, announce scheduled items, and handle requests via automated systems, but cannot fully reproduce a live announcer's spontaneous personality and complex audience interaction.
Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.
AI: Partial - AI can generate station IDs, scripted intros/outros and plausible ad‑libs, but spontaneous, context-aware banter and legal/branding judgment still benefit from human oversight.
Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
AI: Partial - AI can analyze audience data and propose program selections, but final curation requires human judgment about brand, relationships, and nuanced audience taste.
Comment on music and other matters, such as weather or traffic conditions.
AI: Partial - AI can provide factual commentary on weather or traffic and generate music notes, but subjective, personality-driven commentary on music and broader matters remains only partially automatable.
Develop story lines for broadcasts.
AI: Partial - AI can draft broadcast storylines and suggest narrative arcs, yet human creative direction is typically needed to refine, contextualize, and ensure editorial fit.
Locate guests to appear on talk or interview shows.
AI: Partial - AI can research potential guests, surface matches, and draft outreach, but reliably securing bookings and managing relationships still requires human negotiation and trust.
Discuss various topics over the telephone with viewers or listeners.
AI: Partial - AI can handle many phone interactions and scripted discussions, but complex, emotionally nuanced, or unexpected live exchanges still benefit from a human host.
Interview show guests about their lives, their work, or topics of current interest.
AI: Partial - AI can conduct structured interviews and prepare probing questions, but sensitive follow-ups, rapport-building, and spontaneous interpersonal dynamics are not fully automated.
Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
AI: Partial - AI can provide real‑time factual commentary and assist with play-by-play, but delivering expert, energetic, and highly contextual live event commentary and interviews remains only partially automatable in 2025.
Make promotional appearances at public or private events to represent their employers.
AI: Partial - AI can support or appear virtually and generate promotional material, but cannot fully replace the physical presence and spontaneous in-person representation at events.
Attend press conferences to gather information for broadcast.
AI: Partial - AI can monitor, transcribe, and analyze press conferences remotely to gather information, but cannot physically attend or handle unpredictable in-person dynamics.
Moderate panels or discussion shows on topics such as current affairs, art, or education.
AI: Partial - AI can assist with moderation by generating questions and monitoring content, but lacks full contextual judgment and authority to reliably moderate complex live panels without human oversight.
Describe or demonstrate products that viewers may purchase through specific shows or in stores.
AI: Partial - AI can generate persuasive product descriptions and synthetic demonstrations but cannot reliably perform authentic physical live demonstrations or handle tactile interactions.