Public Relations and Fundraising Managers

Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

AI: Fully automatable - AI can identify audience segments from data, recommend optimal channels, and execute multichannel communications, enabling full automation of planning and much of implementation.

Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

AI: Fully automatable - AI is capable of writing press releases, assembling media kits, and creating and updating web content end-to-end, making this task fully automatable with appropriate oversight.

Design and edit promotional publications, such as brochures.

AI: Fully automatable - Modern AI design tools can create and edit promotional publications like brochures, handling layout, copy, and asset production to a degree that enables full automation for many use cases.

Draft speeches for company executives and arrange interviews and other forms of contact for them.

AI: Fully automatable - AI in 2025 can reliably draft high‑quality speeches and manage scheduling/outreach workflows for interviews and contacts, automating most of the creation and arrangement tasks.

Observe and report on social, economic, and political trends that might affect employers.

AI: Fully automatable - AI can continuously ingest and analyze news, social media, economic indicators, and political data to detect and summarize trends, enabling largely automated observation and reporting.

Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.

AI: Partial - AI can set data‑driven fundraising targets, draft policies, and automate tracking/disbursement workflows, yet final goal‑setting, fiduciary decisions, and compliance accountability remain human responsibilities.

Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

AI: Partial - AI can generate visual identities, logos, and maintain digital assets, but strategic brand stewardship, cultural nuance, and executive approval processes limit full automation.

Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

AI: Partial - Event management requires onsite logistics, vendor coordination, and real-time problem-solving that AI can assist with but not fully handle remotely.

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

AI: Partial - AI can research, personalize outreach, and suggest opportunities but cannot fully replace human relationship-building, trust, and negotiation required to establish and maintain high‑value networks.

Assign, supervise, and review the activities of public relations staff.

AI: Partial - AI can assign tasks, monitor outputs, and generate performance summaries, but effective supervision, coaching, and personnel decisions require human leadership and judgement.

Manage communications budgets.

AI: Partial - AI can produce forecasts, optimize allocations, and automate tracking/expense processing, but ultimate budgetary authority and complex tradeoffs typically require human approval.

Evaluate advertising and promotion programs for compatibility with public relations efforts.

AI: Partial - AI can analyze creative content, metrics, audience overlap, and sentiment to assess compatibility with PR, but nuanced strategic judgment and tradeoffs still require human oversight.

Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.

AI: Partial - AI can monitor sentiment, provide recommended communications, and mediate routine issues, but it cannot fully replicate the interpersonal skills and contextual judgment needed to facilitate complex internal or consumer relationships.

Respond to requests for information about employers' activities or status.

AI: Partial - AI can handle routine information requests and draft accurate responses, but sensitive, legal, or high‑profile inquiries need human review and authorization.

Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.

AI: Partial - AI can coordinate, monitor performance, and suggest strategic directions for external agencies, but directing complex interorganizational activities and contractual negotiations requires human leadership.

Develop, implement, and maintain crisis communication plans.

AI: Partial - AI can develop, test, and maintain crisis communication plans and run simulations, but implementing plans and making high‑stakes real‑time decisions during a crisis requires human leadership and accountability.

Formulate policies and procedures related to public information programs, working with public relations executives.

AI: Partial - AI can draft policy frameworks, analyze communications impact, and propose procedures but cannot fully substitute for human leadership, stakeholder negotiation, and final accountability.

Produce films and other video products, regulate their distribution, and operate film library.

AI: Partial - AI tools can generate, edit, and manage video production, distribution, and library metadata, but they cannot yet fully replace human creative direction and complex physical production tasks.

Confer with labor relations managers to develop internal communications that keep employees informed of company activities.

AI: Partial - AI can draft tailored internal communications and provide messaging recommendations, but it cannot conduct the human-to-human consultations and labor-relations negotiations required for consensus-building.

Manage in-house communication courses.

AI: Partial - AI can design curricula, generate training materials, deliver adaptive learning, and assess learners, but cannot fully replace human management of instructors, scheduling conflicts, and organizational coordination.

Maintain company archives.

AI: Partial - AI can automate digitization, OCR, metadata tagging, indexing, and retrieval for archives, but cannot fully handle physical preservation, legal custodianship, and some context-sensitive appraisal decisions.