Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
U.S. Workers
145,270
Median Salary
$83,480
10-Year Growth
+4.9%
Annual Openings
12,800
Typical entry: Bachelor's degree
23 of 23 tasks have some AI capability
Exposure Trend
This score reflects estimated AI technical capability for tasks in this occupation. It does not predict employment changes, and it does not account for company-specific constraints, regulation, or adoption barriers.
Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
AI: Fully automatable - AI-driven scheduling and optimization systems can plan programming and event coverage based on constraints, ratings, and demographics and are already used effectively in industry workflows.
Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
AI: Fully automatable - AI can parse completed program logs, check them against FCC rules, detect inconsistencies, and generate corrections and notifications, enabling full automation of this compliance and log-checking task.
Establish work schedules and assign work to staff members.
AI: Fully automatable - AI-driven workforce management tools can create compliant work schedules and assign staff automatically, handling the routine logistics and constraints of staffing.
Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
AI: Fully automatable - Automated monitoring systems can watch network transmissions in real time and issue advisories for schedule, content, special feeds, or program changes, a task well within current AI capability.
Develop ideas for programs and features that a station could produce.
AI: Fully automatable - Generative models can reliably produce program concepts, formats, episode outlines and creative angles at scale, fulfilling the ideation task end-to-end.
Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
AI: Fully automatable - AI can analyze audience data, surveys, and feedback at scale and produce robust evaluations and actionable change recommendations.
Develop promotions for current programs and specials.
AI: Fully automatable - AI can generate promotional copy, creatives, trailers and targeted campaign strategies and execute multi-channel promotions automatically.
Read news, read or record public service and promotional announcements, or perform other on-air duties.
AI: Fully automatable - By 2025 high‑quality text‑to‑speech, voice cloning, and automated reading systems can reliably read news and record announcements for on‑air use.
Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
AI: Fully automatable - Verifying program information and generating accurate schedules and press materials is a data and text-processing task that AI can fully automate and distribute to media outlets.
Cue announcers, actors, performers, and guests.
AI: Fully automatable - Real‑time show control systems and AI scheduling agents can fully cue talent and trigger cues with the precision required for broadcasts and performances.
Coordinate activities between departments, such as news and programming.
AI: Partial - AI can coordinate workflows, share schedules, and automate interdepartmental notifications but cannot fully replace human negotiation and leadership required for complex cross-department coordination.
Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
AI: Partial - AI can recommend task assignments, monitor progress, and support coordination of broadcast personnel but cannot fully assume human leadership, accountability, and real-time managerial judgment.
Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
AI: Partial - AI can monitor schedules, check guideline compliance, and flag technical or quality issues automatically, but it cannot fully assess nuanced artistic performance quality.
Operate and maintain on-air and production audio equipment.
AI: Partial - Software-driven automation can operate many on-air systems, but physical maintenance, troubleshooting and hands-on equipment work still need human technicians and oversight.
Prepare copy and edit tape so that material is ready for broadcasting.
AI: Partial - AI tools can automatically edit and prepare audio/video and draft copy but still require human oversight for final editorial judgment, quality control, and compliance for broadcast.
Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
AI: Partial - AI can generate budgets, forecast expenditures, and monitor spend in real time, but human oversight, negotiation, and discretionary allocation decisions remain necessary.
Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
AI: Partial - AI can assist with agendas, notes, options and data-driven recommendations but cannot fully replace human-to-human conferring, negotiation, and leadership decisions.
Perform personnel duties, such as hiring staff and evaluating work performance.
AI: Partial - AI can screen candidates, analyze performance metrics, and suggest assessments but cannot fully perform hiring or sensitive personnel evaluations without human legal and ethical oversight.
Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.
AI: Partial - AI can prepare briefings, schedule coordination, and relay information, yet cannot fully replicate the trust-building, real-time mediation, and nuanced communication a human liaison provides.
Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
AI: Partial - AI can recommend, catalog, and surface licensing info and automate parts of acquisition, but obtaining legal clearances and contract sign-off require human legal and rights management involvement.
Direct setup of remote facilities and install or cancel programs at remote stations.
AI: Partial - Software orchestration and remote configuration can automate installation/cancellation and remote setup tasks, but physical equipment setup and on‑site troubleshooting still require humans.
Conduct interviews for broadcasts.
AI: Partial - AI can conduct structured interviews and drive conversations, but human interviewers are still needed for nuanced follow‑ups, editorial judgment, and managing live dynamics.
Participate in the planning and execution of fundraising activities.
AI: Partial - AI can plan campaigns, segment donors, and automate large parts of execution, but relationship building, stewardship, and high‑touch fundraising tasks require human involvement.