Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.
U.S. Workers
5,350
Median Salary
$89,990
10-Year Growth
-0.5%
Annual Openings
1,200
Typical entry: No formal educational credential
16 of 17 tasks have some AI capability
Exposure Trend
This score reflects estimated AI technical capability for tasks in this occupation. It does not predict employment changes, and it does not account for company-specific constraints, regulation, or adoption barriers.
Record rates of pay and durations of jobs on vouchers.
AI: Fully automatable - Recording pay rates and job durations is clerical work that can be fully automated with OCR, structured data entry, and bookkeeping systems.
Report job completions to agencies and obtain information about future appointments.
AI: Fully automatable - Reporting completions and obtaining future appointments can be automated end-to-end via AI agents, scheduling integrations, and automated messaging to agencies.
Gather information from agents concerning the pay, dates, times, provisions, and lengths of jobs.
AI: Fully automatable - AI assistants can contact agents via email/ messaging, parse responses, and extract pay, dates, times, provisions, and job lengths, enabling full automation of information gathering.
Promote products and services in television commercials, on film, or in videos.
AI: Fully automatable - Creating and delivering promotional content for commercials, film, or videos can be fully automated by 2025 using generative video, synthetic talent, scriptwriting, and editing pipelines.
Inform prospective purchasers about models, numbers, and prices of garments, the garments' designers, and where garments can be purchased.
AI: Fully automatable - AI can fully retrieve and communicate product details, pricing, designer information, and purchase locations from databases and online sources.
Assemble and maintain portfolios, print composite cards, and travel to go-sees to obtain jobs.
AI: Partial - Assembling and maintaining digital portfolios and printing cards can be automated, but physical travel to go-sees and in-person networking cannot be fully replaced by AI.
Work closely with photographers, fashion coordinators, directors, producers, stylists, make-up artists, other models, and clients to produce the desired looks, and to finish photo shoots on schedule.
AI: Partial - AI can assist with scheduling, look suggestions, and coordination, but it cannot fully replicate the real-time, in-person collaboration and on-set interpersonal work required.
Apply makeup to face and style hair to enhance appearance, considering such factors as color, camera techniques, and facial features.
AI: Partial - AI can provide tailored makeup and hair guidance, augmented-reality try-ons, or robotic prototypes, but cannot reliably perform nuanced physical application and styling on a human at scale in 2025.
Follow strict routines of diet, sleep, and exercise to maintain appearance.
AI: Partial - AI can plan, remind, and monitor diet, sleep, and exercise with apps and wearables but cannot physically follow or enforce those routines for a human model.
Display clothing and merchandise in commercials, advertisements, or fashion shows.
AI: Partial - AI can fully generate and render digital models for ads, but displaying physical garments live in shows or commercials still often requires human presence, so the task is only partially automatable.
Pose as directed, or strike suitable interpretive poses for promoting and selling merchandise or fashions during appearances, filming, or photo sessions.
AI: Partial - AI can generate poses and direct virtual models or coach humans, but physically posing on-set for real-world appearances remains a human task and is only partially automatable.
Make many quick changes backstage during fashion shows and yet maintain poised appearance before audiences.
AI: Partial - AI can optimize wardrobe systems and coordinate rapid changes, but the physical dexterity and live-stage poise required for backstage quick changes cannot be fully automated for human shows.
Dress in sample or completed garments, and select accessories.
AI: Partial - AI can provide virtual styling, outfit recommendations, and visual try-ons but cannot physically dress a human model as of 2025.
Wear character costumes and impersonate characters portrayed to amuse children and adults.
AI: Partial - AI can generate voices, avatars, and scripted impersonations or power animatronics, but cannot fully replicate in-person embodied performance and spontaneous human interaction in costume.
Stand, turn, and walk to demonstrate features of garments for observers at fashion shows, private showings, and retail establishments.
AI: Partial - AI and CGI can simulate walking and turning and robots can perform limited motions, but AI cannot fully reproduce a human model's live runway presence and nuanced movement in real settings.
Hand out samples or gifts, demonstrate products, and converse with children and adults while dressed in costume.
AI: Partial - AI can automate virtual demonstrations, script conversations, and enable constrained robotic handing of items, but cannot reliably perform the full range of in-person handing-out and spontaneous interactions with children and adults.
Pose for artists and photographers.
AI: Not automatable - Posing for artists and photographers requires a physical human presence and real‑world nuance that AI cannot provide directly in physical settings by 2025.