Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
U.S. Workers
384,980
Median Salary
$161,030
10-Year Growth
+6.6%
Annual Openings
34,300
Typical entry: Bachelor's degree
20 of 20 tasks have some AI capability
Exposure Trend
This score reflects estimated AI technical capability for tasks in this occupation. It does not predict employment changes, and it does not account for company-specific constraints, regulation, or adoption barriers.
Compile lists describing product or service offerings.
AI: Fully automatable - AI can reliably compile and format lists of product or service offerings from specifications, catalogs, or databases with minimal human input.
Conduct economic or commercial surveys to identify potential markets for products or services.
AI: Fully automatable - AI can design and deploy surveys, scrape and aggregate economic/commercial data, perform segmentation and statistical analysis, and identify potential markets end-to-end.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
AI: Fully automatable - Given product data, materials databases and LCA/regulatory inputs, AI can generate actionable recommendations for product, packaging, or process changes to improve environmental performance.
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
AI: Fully automatable - AI can synthesize local, national, and international regulations, trade data, and economic indicators to produce informed advice on factors affecting buying and selling across jurisdictions.
Develop business cases for environmental marketing strategies.
AI: Fully automatable - AI can assemble market research, financial models, ROI scenarios and risk analyses to produce complete business cases for environmental marketing strategies.
Integrate environmental information into product or company marketing strategies, policies, or activities.
AI: Fully automatable - AI can integrate environmental data, certifications and messaging into marketing strategies, draft policies and campaign materials, and align activities with regulatory requirements.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
AI: Partial - AI can propose, model, and evaluate marketing strategies given objectives, market data, and cost constraints, but cannot fully substitute for managerial judgment about tradeoffs, stakeholder priorities, and long-term positioning.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
AI: Partial - AI can draft coordinated marketing plans and recommend activities and policies, but cannot fully direct teams, manage interpersonal negotiation, or make final policy and resourcing decisions that marketing managers must handle.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
AI: Partial - AI can analyze financial data and produce budgets, R&D allocations, and ROI/profit-loss projections, but strategic interpretation, internal context, and accountability require human oversight.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
AI: Partial - AI can model price elasticity, competitor pricing, and propose optimized pricing strategies, but balancing firm objectives, brand positioning, and stakeholder trade-offs requires human judgment.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
AI: Partial - AI can support hiring, training, and performance evaluation through candidate screening, learning modules, and analytics, but cannot fully replicate leadership, legal HR responsibilities, or day-to-day human management.
Consult with product development personnel on product specifications such as design, color, or packaging.
AI: Partial - AI can recommend product specifications (design, color, packaging) based on consumer data and design heuristics, but collaborative iteration, prototyping, and subjective aesthetic decisions remain human-led.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
AI: Partial - AI can perform sales forecasting, monitor market trends, and generate strategic options, but cannot by itself ensure sales execution or resolve cross-functional implementation issues that affect profitability.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
AI: Partial - AI can draft contracts, model distribution networks, and suggest negotiation positions, but cannot legally negotiate or build and manage vendor relationships autonomously.
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
AI: Partial - AI can collect sustainability-related buyer feedback, analyze preferences and regulatory constraints, and generate insights, yet nuanced trust-building and domain-specific procurement negotiations often need human involvement.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
AI: Partial - AI can plan and coordinate promotional activities, create marketing materials, and handle logistics, but in-person event execution and real-time stakeholder coordination still require human participants.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
AI: Partial - AI can analyze market data and run surveys or chatbots to gather buyer input and synthesize demand signals, but cannot fully replicate the relationship-building and nuanced in-person consultation that some buying personnel require.
Initiate market research studies or analyze their findings.
AI: Partial - AI can design market-research instruments, deploy surveys via platforms, and analyze findings to generate insights, yet initiating field operations and interpreting nuanced qualitative data often need human oversight.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
AI: Partial - AI can summarize legal issues and draft recommendations regarding copyright or royalty arrangements, but cannot substitute licensed attorneys or finalize legal dispute resolutions without human legal counsel.
Select products or accessories to be displayed at trade or special production shows.
AI: Partial - AI can recommend which products or accessories are likely to perform best at specific shows using audience and historical data, but final curation often depends on human judgment, brand priorities and logistics.