Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
U.S. Workers
861,140
Median Salary
$76,950
10-Year Growth
+6.7%
Annual Openings
87,200
Typical entry: Bachelor's degree
13 of 13 tasks have some AI capability
Exposure Trend
This score reflects estimated AI technical capability for tasks in this occupation. It does not predict employment changes, and it does not account for company-specific constraints, regulation, or adoption barriers.
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
AI: Fully automatable - AI can automatically generate graphical illustrations and translate complex data findings into clear written reports at scale.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
AI: Fully automatable - AI can collect, aggregate, and model customer demographics and behavioral data to identify segments and drivers of product demand with minimal human intervention.
Measure and assess customer and employee satisfaction.
AI: Fully automatable - AI can design surveys, analyze responses (including sentiment and trend analysis), and produce assessments of customer and employee satisfaction autonomously.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
AI: Fully automatable - By 2025 AI systems can design survey instruments, sampling plans, evaluate collection methods quantitatively, and recommend data sources, though human oversight may still be used for legal/contractual arrangements.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
AI: Fully automatable - AI can ingest analytics and campaign data, run attribution and uplift analyses, and produce reliable measurements of marketing and communications effectiveness at scale.
Forecast and track marketing and sales trends, analyzing collected data.
AI: Fully automatable - Modern forecasting and trend-tracking models allow AI to analyze historical and real-time marketing and sales data and generate accurate trend and demand forecasts.
Monitor industry statistics and follow trends in trade literature.
AI: Fully automatable - Automated monitoring, NLP summarization, and alerting allow AI to continuously track industry statistics and synthesize trends from trade literature and reports.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
AI: Partial - AI can conduct consumer research and propose marketing strategies but collaborative synthesis with marketing professionals and domain experts still requires human coordination and judgment.
Seek and provide information to help companies determine their position in the marketplace.
AI: Partial - AI can gather and synthesize market and competitor data to inform positioning but strategic interpretation and final positioning decisions still typically require human judgment and stakeholder alignment.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
AI: Partial - AI can scrape and analyze public competitor pricing, marketing channels, and distribution patterns and estimate sales, but complete or proprietary sales data and nuanced competitive context are often unavailable or require human validation.
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
AI: Partial - AI can prepare materials, data, and recommended proposals and even present via virtual agents, but fully participating in staff conferences and handling dynamic interpersonal negotiation remains primarily a human function.
Direct trained survey interviewers.
AI: Partial - AI can generate interviewer scripts, training materials, schedules and quality checks, but directing human interviewers and managing on-the-ground issues requires human leadership and oversight.
Develop and implement procedures for identifying advertising needs.
AI: Partial - AI can develop systematic procedures and detection rules to identify advertising needs and automate parts of implementation, yet organizational rollout and contextual judgment typically need human coordination.