Apply principles of psychology to human resources, administration, management, sales, and marketing problems. Activities may include policy planning; employee testing and selection, training and development; and organizational development and analysis. May work with management to organize the work setting to improve worker productivity.
U.S. Workers
1,050
Median Salary
$109,840
10-Year Growth
+6.3%
Annual Openings
400
Typical entry: Master's degree
25 of 25 tasks have some AI capability
Exposure Trend
This score reflects estimated AI technical capability for tasks in this occupation. It does not predict employment changes, and it does not account for company-specific constraints, regulation, or adoption barriers.
Formulate and implement training programs, applying principles of learning and individual differences.
AI: Fully automatable - AI can formulate, personalize, and deploy training programs at scale using learning-science principles and integrate with LMS and analytics to implement and adapt training in many organizational contexts.
Review research literature to remain current on psychological science issues.
AI: Fully automatable - AI systems can continuously search, synthesize, and summarize the latest psychological literature and provide alerts and critical syntheses to keep practitioners current.
Write articles, white papers, or reports to share research findings and educate others.
AI: Fully automatable - AI can rapidly produce well‑structured articles, reports, and white papers from data and literature, enabling full automation of drafting (with human editing for final polish and ethical attribution).
Identify training and development needs.
AI: Fully automatable - AI can analyze performance metrics, surveys, and job data to detect skill gaps and prioritize training needs, effectively automating identification of training and development requirements.
Analyze data, using statistical methods and applications, to evaluate the outcomes and effectiveness of workplace programs.
AI: Fully automatable - AI systems in 2025 can fully perform statistical analyses, run appropriate models, and evaluate program outcomes given the data and correct specifications.
Participate in mediation and dispute resolution.
AI: Partial - AI can mediate by proposing settlement options, reframing positions, and facilitating structured negotiation, but legal responsibility, trust-building, and sensitive judgement in disputes require human mediators.
Conduct research studies of physical work environments, organizational structures, communication systems, group interactions, morale, or motivation to assess organizational functioning.
AI: Partial - AI can analyze surveys, communications, and quantitative indicators to assess aspects of organizational functioning, but cannot fully perform field observations, contextual interviewing, or ethically manage sensitive workplace studies without human involvement.
Conduct presentations on research findings for clients or at research meetings.
AI: Partial - AI can generate polished slide decks and speaker notes and even deliver presentations, but live tailoring, credibility, and complex interactive Q&A with clients still require human presence and judgment.
Provide expert testimony in employment lawsuits.
AI: Partial - AI can draft expert analyses and prepare testimony, but providing authoritative, credentialed in‑court testimony and handling cross‑examination remain human responsibilities and legal requirements.
Study consumers' reactions to new products and package designs, and to advertising efforts, using surveys and tests.
AI: Partial - AI can design surveys, simulate and analyze responses at scale, and automate many testing procedures, but field recruitment, protocol oversight, and nuanced interpretation in real contexts require human oversight.
Develop interview techniques, rating scales, and psychological tests used to assess skills, abilities, and interests for the purpose of employee selection, placement, or promotion.
AI: Partial - AI can draft interview guides, item pools, and run psychometric analyses, but ensuring legal defensibility, construct validity, and final test validation demands expert human judgment and empirical validation.
Conduct individual assessments, including interpreting measures and providing feedback for selection, placement, or promotion.
AI: Partial - AI can administer assessments and produce automated interpretations and feedback, yet high‑stakes individual assessment, nuanced clinical judgment, and ethical feedback delivery still require human professionals.
Develop new business by contacting potential clients, making sales presentations, and writing proposals.
AI: Partial - AI can automate outreach, craft proposals, and generate sales materials, but building deep client relationships, negotiating, and closing complex deals typically require human sales skills.
Develop and implement employee selection or placement programs.
AI: Partial - AI can design selection program components, run simulations, and manage administrative implementation, but coordinating stakeholders, change management, and legal compliance need human leadership.
Train clients to administer human resources functions including testing, selection, and performance management.
AI: Partial - AI can generate training materials, scripts, and automated exercises to teach clients HR procedures but cannot fully replace human trainers for judgment, certification, and nuanced live practice.
Facilitate organizational development and change.
AI: Partial - AI can model change processes, recommend interventions, and support facilitation with diagnostics and prompts, but cannot fully manage complex political, emotional, and emergent human dynamics without human oversight.
Analyze job requirements and content to establish criteria for classification, selection, training, and other related personnel functions.
AI: Partial - AI can analyze job postings, interview transcripts, and task data to propose selection and training criteria, yet requires human validation and context-aware judgment for final decisions.
Provide advice on best practices and implementation for selection.
AI: Partial - AI can recommend selection best practices and implementation plans based on evidence and analytics, but tailoring to organizational context and handling stakeholder buy-in usually needs human expertise.
Assess employee performance.
AI: Partial - AI can synthesize quantitative metrics and 360 feedback into performance assessments and flag issues, but legal/ethical interpretation and final evaluation typically need human review.
Observe and interview workers to obtain information about the physical, mental, and educational requirements of jobs as well as information about aspects such as job satisfaction.
AI: Partial - AI tools can conduct structured interviews and process observational data to capture job requirements and satisfaction signals, but they lack full capacity for nuanced in-person observation and rapport-driven inquiry.
Coach senior executives and managers on leadership and performance.
AI: Partial - AI can provide evidence-based leadership advice, simulation, and feedback at scale, but deep executive coaching depends on trust, emotional intelligence, and accountability that currently require humans.
Study organizational effectiveness, productivity, and efficiency, including the nature of workplace supervision and leadership.
AI: Partial - AI can analyze organizational metrics and surface patterns about effectiveness and productivity, yet interpreting cultural and supervisory subtleties and driving change remains a human-led activity.
Write reports on research findings and implications to contribute to general knowledge or to suggest potential changes in organizational functioning.
AI: Partial - AI can draft clear, well-structured reports from research data and suggest implications, but ensuring methodological rigor, novel interpretation, and scholarly contribution generally needs human authorship or oversight.
Counsel workers about job and career-related issues.
AI: Partial - As of 2025 AI can deliver evidence-based career counseling and coaching at scale but lacks the full clinical empathy, contextual judgment, and legal/ethical accountability required for fully autonomous counseling.
Advise management concerning personnel, managerial, and marketing policies and practices and their potential effects on organizational effectiveness and efficiency.
AI: Partial - AI can analyze policies and simulate effects to advise management, but strategic, political, and ethical judgment and stakeholder negotiation still require human leadership and oversight.