Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
U.S. Workers
214,260
Median Salary
$61,300
10-Year Growth
+2.1%
Annual Openings
20,000
Typical entry: Bachelor's degree
15 of 16 tasks have some AI capability
Exposure Trend
This score reflects estimated AI technical capability for tasks in this occupation. It does not predict employment changes, and it does not account for company-specific constraints, regulation, or adoption barriers.
Determine size and arrangement of illustrative material and copy, and select style and size of type.
AI: Fully automatable - Modern layout engines and generative design models can determine sizes, arrange artwork and copy, and select typographic styles and sizes to meet briefs automatically.
Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.
AI: Fully automatable - Generative design systems can create multiple designs, concepts, and sample layouts grounded in established layout and aesthetic principles with minimal human input.
Develop graphics and layouts for product illustrations, company logos, and Web sites.
AI: Fully automatable - AI tools can produce product illustrations, logo concepts, and website graphics/layouts end-to-end, delivering ready-to-use assets or near-final drafts for most common needs.
Use computer software to generate new images.
AI: Fully automatable - As of 2025, generative image models integrated into software can reliably create new images from prompts and parameters without human image‑making steps.
Review final layouts and suggest improvements as needed.
AI: Fully automatable - AI can automatically review layouts against usability and aesthetic heuristics and generate concrete improvement suggestions or direct edits.
Maintain archive of images, photos, or previous work products.
AI: Fully automatable - Automated tagging, deduplication, metadata extraction, and searchable archive management are well-supported by existing AI systems.
Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
AI: Fully automatable - AI can produce rough sketches and iteratively revise them through conversational feedback, handling the prepare-and-revise workflow with little human intervention.
Draw and print charts, graphs, illustrations, and other artwork, using computer.
AI: Fully automatable - AI tools can generate and lay out charts, graphs, and illustrations and automate creation of print-ready files, enabling full automation of this task.
Key information into computer equipment to create layouts for client or supervisor.
AI: Fully automatable - Automated templates, scripting, and data-entry/OCR tools allow AI to key information into layout software and produce client-ready layouts.
Mark up, paste, and assemble final layouts to prepare layouts for printer.
AI: Fully automatable - Digital prepress workflows, templates, and scripting can mark up, assemble, and produce printer-ready layouts, allowing full automation of this process.
Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
AI: Fully automatable - AI can generate detailed production notes and step-by-step instructions from layout files to guide workers preparing final print layouts.
Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.
AI: Fully automatable - Modern AI-driven design and motion-graphics tools can produce still and animated broadcast graphics and export broadcast-ready assets, enabling full automation of production.
Confer with clients to discuss and determine layout design.
AI: Partial - AI can conduct briefings, elicit requirements, and propose options conversationally, but full client relationship management, negotiation, and trust-based sign-offs remain largely human tasks.
Research new software or design concepts.
AI: Partial - AI can search, summarize, and surface new software and design concepts quickly but lacks full evaluative judgment and hands-on testing that humans provide.
Study illustrations and photographs to plan presentation of materials, products, or services.
AI: Partial - AI can analyze illustrations and photos and propose presentation plans, but it cannot fully replace human aesthetic judgment and contextual decision-making.
Photograph layouts, using camera, to make layout prints for supervisors or clients.
AI: Not automatable - Photographing physical layouts requires manual camera operation or robotic hardware, so AI alone cannot perform the physical act as of 2025.