Manage or coordinate fitness and wellness programs and services. Manage and train staff of wellness specialists, health educators, or fitness instructors.
U.S. Workers
53,330
Median Salary
$89,040
10-Year Growth
+2.5%
Annual Openings
4,100
Typical entry: Bachelor's degree
23 of 23 tasks have some AI capability
Exposure Trend
This score reflects estimated AI technical capability for tasks in this occupation. It does not predict employment changes, and it does not account for company-specific constraints, regulation, or adoption barriers.
Conduct needs assessments or surveys to determine interest in, or satisfaction with, wellness and fitness programs, events, or services.
AI: Fully automatable - AI can design, deploy, collect, analyze surveys and generate actionable needs-assessment insights end-to-end using digital channels and automated analytics.
Track cost-containment strategies and programs to evaluate effectiveness.
AI: Fully automatable - AI can continuously track cost and performance metrics, attribute savings, run counterfactual analyses, and evaluate program effectiveness using financial and operational data.
Maintain wellness- and fitness-related schedules, records, or reports.
AI: Fully automatable - AI systems can fully automate scheduling, maintain digital records, and generate routine reports through integrations with booking and record systems.
Develop fitness or wellness classes, such as yoga, aerobics, strength training, or aquatics, ensuring a diversity of class offerings.
AI: Fully automatable - AI can design diverse class curricula, recommend offerings and schedules based on demand and equity criteria, and generate detailed lesson plans, though human instructors are needed to deliver in-person instruction.
Develop marketing campaigns to promote a healthy lifestyle or participation in fitness or wellness programs.
AI: Fully automatable - AI can develop end-to-end marketing campaigns—including messaging, creative assets, audience segmentation, and optimization—at production quality and scale.
Track attendance, participation, or performance data related to wellness events.
AI: Fully automatable - AI systems can automatically collect, integrate, and analyze attendance, participation, and performance data via apps, sensors, and management platforms.
Respond to customer, public, or media requests for information about wellness programs or services.
AI: Fully automatable - AI chatbots and generative models can handle most customer, public, and media inquiries at scale and consistency, with escalation for sensitive or high-stakes cases.
Use computer skills and software to manage Web sites or databases, publish newsletters, or provide webinars.
AI: Fully automatable - By 2025 AI can create and manage website content, databases, newsletters, and host or automate webinars end-to-end with minimal human intervention.
Manage or oversee fitness or recreation facilities, ensuring safe and clean facilities and equipment.
AI: Partial - AI can monitor sensors, schedule maintenance, and flag safety issues, but cannot physically clean, remediate hazards, or fully perform on-site oversight and incident responses.
Provide individual support or counseling in general wellness or nutrition.
AI: Partial - AI can provide general wellness and nutrition guidance and scalable coaching, but it cannot fully replace human counselors for personalized, clinical, or sensitive counseling needs and liability situations.
Supervise fitness or wellness specialists, such as fitness instructors, nutritionists, or health educators.
AI: Partial - AI can support supervision with scheduling, performance metrics and recommendations, but cannot fully perform human leadership tasks like conflict resolution, mentoring, and nuanced personnel decisions.
Develop or coordinate fitness and wellness programs or services.
AI: Partial - AI can create program designs, curricula templates, and coordinate logistics, but actual implementation requires human coordination with instructors, facilities, and stakeholders.
Prepare or implement budgets and strategic, operational, purchasing, or maintenance plans.
AI: Partial - AI can prepare budgets and operational or maintenance plans from data and automate routine purchasing workflows, but cannot fully execute negotiations, approvals, or complex organizational decision-making autonomously.
Select or supervise contractors, such as event hosts or health, fitness, and wellness practitioners.
AI: Partial - AI can screen, evaluate, and recommend contractors using data and automated checks, but final selection and ongoing supervision require human judgment and relationship management.
Recommend or approve new program or service offerings to promote wellness and fitness, produce revenues, or minimize costs.
AI: Partial - AI can analyze usage, financial, and demographic data to generate program recommendations to boost revenue or cut costs, but approvals and strategic trade-offs are typically decided by humans.
Demonstrate proper operation of fitness equipment, such as resistance machines, cardio machines, free weights, or fitness assessment devices.
AI: Partial - AI can provide high-quality instructional videos, AR/VR demonstrations, and real-time feedback on form, but cannot physically demonstrate or ensure safe hands-on correction.
Organize and oversee fitness or wellness programs, such as information presentations, blood drives, or training in first aid or cardiopulmonary resuscitation (CPR).
AI: Partial - AI can organize logistics, scheduling, communications, and virtual coordination for programs, but in-person oversight and on-site issue resolution still require humans.
Conduct or facilitate training sessions or seminars for wellness and fitness staff.
AI: Partial - AI can create and deliver training content, assessments, and facilitate virtual seminars, but cannot fully replace human-led hands-on coaching and complex interpersonal facilitation.
Interpret insurance data or Health Reimbursement Account (HRA) data to develop programs that address specific needs of target populations.
AI: Partial - AI can process and analyze insurance and HRA data to identify trends and propose targeted programs, but nuanced clinical, legal, and ethical interpretation requires human experts.
Maintain or arrange for maintenance of fitness equipment or facilities.
AI: Partial - AI can predict maintenance needs, generate work orders, and coordinate vendors, but it cannot perform physical repairs or hands-on facility maintenance itself.
Organize and oversee health screenings or other preventive measures, such as mammography, blood pressure, or cholesterol screenings or flu vaccinations.
AI: Partial - AI can handle scheduling, outreach, data collection and reporting for screenings but cannot perform or fully supervise clinical procedures and on-site safety responsibilities.
Teach fitness classes to improve strength, flexibility, cardiovascular conditioning, or general fitness of participants.
AI: Partial - AI can deliver virtual classes, generate personalized programs and provide form feedback via computer vision, but cannot fully replace in-person hands-on instruction and safety oversight.
Organize and oversee events such as organized runs or walks.
AI: Partial - AI can automate planning, registrations, route logistics and communications for runs/walks but on-site oversight, safety management and permit interactions still require humans.