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Coaches and Scouts

Instruct or coach groups or individuals in the fundamentals of sports. Demonstrate techniques and methods of participation. May evaluate athletes' strengths and weaknesses as possible recruits or to improve the athletes' technique to prepare them for competition. Those required to hold teaching degrees should be reported in the appropriate teaching category.

U.S. Workers

250,940

Median Salary

$45,920

10-Year Growth

+6.4%

Annual Openings

41,800

Typical entry: Bachelor's degree

Minimal RiskImminent Risk63%MEDIUM

28 of 28 tasks have some AI capability

Exposure Trend

Mar62.85%Apr62.85%May62.85%Jun62.85%

This score reflects estimated AI technical capability for tasks in this occupation. It does not predict employment changes, and it does not account for company-specific constraints, regulation, or adoption barriers.

Fully Automatable (7)

AI could handle these end-to-end

Monitor the academic eligibility of student athletes.

AI: Fully automatable - AI can integrate with academic records, apply eligibility rules, monitor grades, and generate alerts and reports, enabling full automation of academic eligibility monitoring (subject to data-access and privacy controls).

imp: 4.6

Evaluate athletes' skills and review performance records to determine their fitness and potential in a particular area of athletics.

AI: Fully automatable - AI can analyze video, biometric and performance records to evaluate skills and predict potential with high consistency and scalability, and is already used extensively for data-driven athlete evaluation.

imp: 4.2

File scouting reports that detail player assessments, provide recommendations on athlete recruitment, and identify locations and individuals to be targeted for future recruitment efforts.

AI: Fully automatable - AI can analyze game footage and statistical data to produce detailed scouting reports, recruitment recommendations, and target lists and automatically file them, allowing full automation of reporting.

imp: 4.0

Keep abreast of changing rules, techniques, technologies, and philosophies relevant to their sport.

AI: Fully automatable - AI systems can continuously ingest rule updates, new techniques, technologies, and literature and summarize or alert coaches in real time.

imp: 4.0

Develop and arrange competition schedules and programs.

AI: Fully automatable - Scheduling and program logistics are routine, data-driven tasks that AI can fully automate (calendar optimization, availability, compliance, notifications).

imp: 4.0

Contact the parents of players to provide information and answer questions.

AI: Fully automatable - Routine parent communications (information, scheduling, FAQs) can be fully handled by AI chatbots and automated messaging with appropriate oversight.

imp: 3.9

Keep and review paper, computerized, and video records of athlete, team, and opposing team performance.

AI: Fully automatable - AI systems can ingest paper (via OCR), computerized and video data, perform automated tagging, analytics, and generate reviews, enabling full automation of record-keeping and performance review.

imp: 3.6

Human in the Loop (21)

AI could assist, human oversight required

Provide training direction, encouragement, motivation, and nutritional advice to prepare athletes for games, competitive events, or tours.

AI: Partial - AI can generate personalized training plans, provide encouragement and data-driven nutritional advice and motivational messaging, but lacks human empathy, contextual judgment, and hands-on coaching capabilities for all situations.

imp: 4.6

Plan, organize, and conduct practice sessions.

AI: Partial - AI can plan and organize practice schedules and even guide some sessions remotely using video/robotics, but typically cannot fully conduct dynamic, in-person practices requiring instantaneous physical demonstrations and adjustments.

imp: 4.5

Explain and enforce safety rules and regulations.

AI: Partial - AI can explain safety rules clearly and monitor compliance with sensors and alerts, yet cannot fully enforce rules or exercise the human authority and situational judgment required in all settings.

imp: 4.3

Plan and direct physical conditioning programs that will enable athletes to achieve maximum performance.

AI: Partial - AI can design and adapt physical conditioning programs using biometrics and performance data to optimize outcomes, but cannot completely replace the hands-on direction and real-time nuanced adjustments provided by experienced human coaches for elite athletes.

imp: 4.2

Instruct individuals or groups in sports rules, game strategies, and performance principles, such as specific ways of moving the body, hands, or feet, to achieve desired results.

AI: Partial - AI can instruct on rules, strategies and performance principles and provide biomechanical feedback from video, but often cannot deliver the hands-on demonstration and instantaneous tactile corrections that some learners require.

imp: 4.2

Teach instructional courses and advise students.

AI: Partial - AI can teach structured instructional courses, generate materials, grade work and provide automated advising at scale, but cannot fully replace human instructors for high-stakes mentorship, accreditation decisions, and complex pastoral care.

imp: 4.2

Monitor athletes' use of equipment to ensure safe and proper use.

AI: Partial - AI can monitor via cameras/sensors and flag unsafe equipment use but cannot fully ensure real-time physical intervention or account for every contextual nuance.

imp: 4.2

Identify and recruit potential athletes by sending recruitment letters, meeting with recruits, and arranging and offering incentives, such as athletic scholarships.

AI: Partial - AI can identify prospects from data sources and automate outreach and scheduling, but meeting recruits and arranging/offering incentives like scholarships require human judgment and institutional approvals.

imp: 4.2

Adjust coaching techniques, based on the strengths and weaknesses of athletes.

AI: Partial - AI can analyze performance data and recommend technique adjustments, but human coaches are still required for nuanced, individualized teaching and behavioural management.

imp: 4.1

Plan strategies and choose team members for individual games or sports seasons.

AI: Partial - AI can generate strategy options and roster-optimization suggestions using analytics and simulations, but final strategy selection and in-game decision-making depend on coach expertise and real-time human judgment.

imp: 4.0

Analyze the strengths and weaknesses of opposing teams to develop game strategies.

AI: Partial - AI can perform deep statistical and video analysis of opponents and propose strategies, but cannot fully replace coaches' contextual judgment and in-game adaptability.

imp: 3.9

Coordinate travel arrangements and travel with team to away contests.

AI: Partial - AI can fully coordinate travel logistics but cannot physically travel with the team or perform on-the-ground supervisory duties, so it cannot fully automate the task as written.

imp: 3.9

Explain and demonstrate the use of sports and training equipment, such as trampolines or weights.

AI: Partial - AI can explain and demonstrate via tutorials, AR/VR, or videos and give instructions, but cannot provide hands-on physical demonstration or tactile correction in person.

imp: 3.8

Oversee the development and management of the sports program budget and fundraising activities.

AI: Partial - AI can prepare budgets, forecasts, and manage fundraising campaign workflows, but oversight, stakeholder negotiations, and final financial decisions typically require human leadership and accountability.

imp: 3.8

Arrange and conduct sports-related activities, such as training camps, skill-improvement courses, clinics, and pre-season try-outs.

AI: Partial - AI can plan and organize camps, clinics, and try-outs and support virtual delivery, but cannot fully conduct in-person coaching, group management, or on-site leadership.

imp: 3.8

Hire, supervise, and work with extended coaching staff.

AI: Partial - AI can assist with hiring, performance analytics, and administrative supervision, but cannot fully replace human leadership, legal decision-making, and interpersonal management responsibilities.

imp: 3.7

Counsel student athletes on academic, athletic, and personal issues.

AI: Partial - AI can provide guidance, resources, and preliminary counseling but lacks the nuanced judgment, ethical discretion, and emotional support of human counselors, so it can only partially handle counseling.

imp: 3.6

Select, acquire, store, and issue equipment and other materials as necessary.

AI: Partial - AI can automate procurement recommendations, inventory tracking, and issuance workflows, but physical handling and final procurement approvals typically require human action and oversight.

imp: 3.6

Serve as organizer, leader, instructor, or referee for outdoor and indoor games, such as volleyball, football, and soccer.

AI: Partial - AI can assist as virtual instructors, provide training programs, and support refereeing with automated tools, but cannot fully replace human organizers, on-field leaders, or referees across all contexts.

imp: 3.4

Perform activities that support a team or a specific sport, such as participating in community outreach activities, meeting with media representatives, and appearing at fundraising events.

AI: Partial - AI can draft communications, manage social outreach, and schedule or enable virtual appearances, but in-person community engagement, media relations, and fundraising rely heavily on human presence and relationship-building.

imp: 3.3

Negotiate with professional athletes or their representatives to obtain services and arrange contracts.

AI: Partial - AI can draft contracts and negotiation strategies and assist communications, but cannot reliably conduct complex, trust-dependent negotiations and finalize agreements autonomously.

imp: 2.8

Skills for this role (35)

InstructingEssentialSpeakingEssentialManagement of Personnel ResourcesEssentialMonitoringEssentialLearning StrategiesEssentialJudgment and Decision MakingEssentialActive ListeningEssentialTime ManagementEssentialSocial PerceptivenessEssentialCoordinationEssential
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