Advertising and Promotions Managers

Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

AI: Fully automatable - Automated copyediting, layout checks, and audio/video specification validation are well within 2025 AI capabilities, allowing AI to inspect and edit promotional material for adherence to specifications.

Assist with annual budget development.

AI: Fully automatable - AI can fully assist annual budget development by producing forecasts, scenario analyses, draft budgets and validations, providing the substantive analytical work that human decision-makers then review.

Gather and organize information to plan advertising campaigns.

AI: Fully automatable - AI can efficiently gather, aggregate, and organize audience, competitive, and market data from multiple sources to support campaign planning.

Create media notices about events.

AI: Fully automatable - AI can draft clear, publication-ready media notices and press materials for events with minimal human editing in most cases.

Prepare budgets and submit estimates for program costs as part of campaign plan development.

AI: Fully automatable - AI can compile historical cost data, model scenarios, and produce budget estimates and cost submissions as part of campaign planning.

Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

AI: Fully automatable - AI can monitor promotion performance, run attribution and ROI analyses, and produce actionable assessments of cost-effectiveness using analytics and modeling.

Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.

AI: Fully automatable - AI can aggregate budgets, expenses, and response data, compute campaign metrics, benchmark against industry norms, and generate evaluative reports automatically given access to the data.

Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

AI: Fully automatable - AI can continuously ingest trade journals and professional literature, summarize key trends and innovations, and surface changes relevant to media planning.

Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.

AI: Fully automatable - AI systems can ingest publications, extract information about conventions and social functions, and automatically compile and organize prospect files for promotional use.

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

AI: Partial - AI can generate ad strategies, creative assets and data-driven plans, yet coordinating stakeholders, negotiating agency contracts and final strategic decisions typically require human managers.

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

AI: Partial - AI can prepare talking points, analyses and media recommendations and even participate in meetings as an assistant, but it cannot fully replace the interpersonal negotiation and authority of department heads in real-time conferences.

Manage sales team including setting goals, providing incentives, and evaluating employee performance.

AI: Partial - AI can analyze performance, recommend goals and incentives, and flag issues, but cannot fully replace human leadership, interpersonal management, and on-the-ground team motivation.

Coordinate with the media to disseminate advertising.

AI: Partial - AI can programmatically place ads, schedule deliveries, and handle routine communications with media but cannot fully replace human negotiation and relationship management with media partners.

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

AI: Partial - AI can coordinate schedules, task assignments, and information flow across departments but lacks full capability to resolve complex interpersonal conflicts and make final cross-functional tradeoff decisions.

Prepare and negotiate advertising and sales contracts.

AI: Partial - AI can draft, review, and suggest negotiation positions for advertising and sales contracts, but complex legal judgment and real-time negotiation with counterparties typically require human oversight.

Plan and execute advertising policies and strategies for organizations.

AI: Partial - AI can generate data-driven strategy options and help execute tactical elements, but setting high-level advertising policy and making strategic organizational judgments still require human leadership.

Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

AI: Partial - AI tools can monitor progress, provide prompts, and offer motivational content, but directing and genuinely motivating a human campaign team and handling nuanced people management is not fully automatable.

Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

AI: Partial - AI can analyze account data, propose plans to grow business, and automate outreach, but acting as an agent to close and maintain high-touch client relationships still needs human involvement.

Confer with clients to provide marketing or technical advice.

AI: Partial - AI can provide marketing and technical advice, generate analyses, and simulate client conversations, but often lacks the trust, nuance, and contextual judgment of a human consultant in live client interactions.

Train and direct workers engaged in developing and producing advertisements.

AI: Partial - AI can create training curricula, provide feedback and coaching for ad production, and manage learning workflows, but cannot fully replicate in-person direction and real-time creative leadership.

Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.

AI: Partial - AI can identify potential coalition partners, craft outreach messaging, and coordinate communications, but securing genuine cooperation and managing high-level relationships requires human negotiation and reputation.

Contact organizations to explain services and facilities offered.

AI: Partial - AI can automate outreach and explain services via tailored messages and chat interfaces, but handling complex negotiations and building trustful organizational relationships remains a human-led task.

Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

AI: Partial - AI can identify and source target contacts and support initial outreach, but developing deeper partnerships and cultivating long-term industry contacts still requires human relationship work.

Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

AI: Partial - AI can produce presentations, virtual demos, and interactive walkthroughs to support product introductions, but may not fully replicate hands-on, in-person demonstrations and field support.

Represent company at trade association meetings to promote products.

AI: Partial - AI can prepare materials, deliver remote presentations, and brief representatives, but representing a company in-person at trade association meetings and building real-world networks still depends on human presence and relationships.

Direct and coordinate product research and development.

AI: Partial - AI can analyze data, propose experiments, and help coordinate workflows, but cannot fully assume the high-level leadership, stakeholder negotiation, and accountability required to direct R&D.